Organization of a Dance Flash Mob: Lessons Learned
-Get a local choreographer to set the dance. The simpler it is, the faster it will propagate. Friends will teach it to each other.
-Get people to learn it in community practices, in community centres or other places.
-Publish the video choreography on the web (youtube or other…)
-Partner with schools, community centres and organizations to get more participants.
-Location: how comfortable are your participants with the idea of dancing in public space without official permission? Consider partnerships with the city, community centres, parcs, public transit authorities or museums. How will you broadcast the music and pay the royalties (SOCAN fees in Canada).
-Think about the music! Where does it comes from? Is it representative of your local culture? Hire a local DJ to build a mix or to compose something.
-Ask your participants to be aware of what they wear. Big brands on t-shirts is free publicity for corporations. Flash Mobs are photographic events and it will be posted on the web!
-Make sure participants are aware that they might appear on the web! It is an extension of the public space.
